Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators’ ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr’s plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.


There’s a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.

    • db0@lemmy.dbzer0.com
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      1 year ago

      Unfortunately, this is what always happens when you entrust your content to a corpo. Is there no fediverse alternative to Tumblr?

      • zeus ⁧ ⁧ ∽↯∼@lemm.ee
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        1 year ago

        i don’t think there can be. tumblr’s draw isn’t any features it has (apart from maybe homepage customisation, but you get that with a website) it’s the features it lacks (algorithms, etc). and it’s the community, which was curated by a lot of coincidences at the right time.

        you’d need to get everyone to up and move at once, with the ability to reblog posts from old tumblr. i think it’s unreplicatable

        • db0@lemmy.dbzer0.com
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          1 year ago

          all these features and lack of featurs you can get with fedi software. The need for your friends to move so you can move is understandable, but eventually Tumblr will become so painful to use, the decision will be made for you.

          • zeus ⁧ ⁧ ∽↯∼@lemm.ee
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            1 year ago

            nah, i don’t even really use tumblr because it is so painful to use. actually, it was their link shortener that was the last straw[1]. i’m just saying i don’t think it’s a site that can ever exist again.

            reddit is just a link aggregator, that’s easy to recreate. twitter is just individual paragraphs, as long as there are people any site will work. tumblr is so broken that it’s used exclusively by people who started using it in the 00s, when it was popular, and never left. they’re not really what i’d call friends, more monkeys in a zoo to laugh at. but as it’s so broken and opaque to start using, it was never marauded by children; so everyone on there is in their 30s but pretending they’re not.

            it’s a coincidence that can never happen again, as any alternative site would first be used by techie early adopters, who would be on average younger than most of the tumblr userbase. maybe we’ll get another tumblr in 10 years though


            1. and the fact that they convert every bleeding image into a webp ↩︎

            • db0@lemmy.dbzer0.com
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              1 year ago
              and the fact that they convert every bleeding image into a webp ↩︎
              

              TBF, that’s actually good. .jpg and .png are ancient and .webp is way way better. The fault is not .webp, it’s browsers and clients which stubbornly refuse to support it.

              • zeus ⁧ ⁧ ∽↯∼@lemm.ee
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                1 year ago

                i personally have had no compatibility issues with webp - i would just rather my image formats are not owned by google, really. i would much rather use jpegxl, but chrome doesn’t support it because it competes with webp and we couldn’t have that, could we.

                but also it’s that webp only works if you convert to webp manually, i find. their automatic conversion just ruins the colours (particularly on pixel art). plus, i do actually prefer png. i can edit what i want in a hex editor, whereas i can’t seem to do that with webp.

                i have a browser extension that refuses webp, so i get served png where possible; but i can’t make sure that images i upload are served as png for others

                • db0@lemmy.dbzer0.com
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                  1 year ago

                  i personally have had no compatibility issues with webp, i would rather my image formats are not owned by google, really. i would much rather use jpegxl, but chrome doesn’t support it because it competes with webp and we couldn’t have that, could we.

                  I mean, why do you even use chrome if google is your problem? :D

          • zeus ⁧ ⁧ ∽↯∼@lemm.ee
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            1 year ago

            it’s such a shame. i used it despite the interface; but even if some site perfectly recreated the interface on a federated version, it wouldn’t be the same. most of the older users wouldn’t switch, and it’d be filled with non-tumblr early adopters

      • Atiran@lemm.ee
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        1 year ago

        I have not looked into it or anything, but I think a tumblr alternative would do very well on the fediverse. I think it could even be better for self-hosting than Lemmy.

  • yessikg@lemmy.blahaj.zone
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    1 year ago

    All of us in the tumblr community are fuming, the only reason why tumblr has survived all this time is because it is different from other corp social media. If they follow through with their plan to turn tumblr into a twitter/tiktok copy, I will move completely to the fediverse equivalent (Calckey is almost perfect, if just needs to let me follow hashtags)

    • wildeaboutoskar@beehaw.org
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      The main thing I was concerned about is then getting rid of the reverse chronological sorting and they’ve backtracked on that, so hopefully it won’t be completely awful. It did just seem like a weird business memo that the staff were told to put on Tumblr rather than anything user-friendly. Just sounded way too corporate.

      • Varyag@lemm.ee
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        1 year ago

        I still haven’t figured out how to use Antennas. Other than that, Calckey has been a super great experience.

        • ᴇᴍᴘᴇʀᴏʀ 帝@feddit.uk
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          1 year ago

          It’s really easy although the instructions start “click on the UFO”…

          So:

          • Click on the UFO
          • Click “Manage Antennas”
          • Give it a name and fill with related keywords, which can be hashtags.
          • All done, you now have a custom feed with those hashtags.

          It’s one of the best things about Calckey, that I’ve found so far but I am still exploring.

  • Adora 🏳️‍⚧️@beehaw.org
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    1 year ago

    Discord: “The biggest problem: our current usernames can often be too complicated or obscure for people to remember and share easily.”

    Tumblr: “The underlying problem is that Tumblr is not easy to use.”

    Why does everyone think we are collectively too stupid to figure out how to use the internet? Like holy crap.

    Yeah, I know these updates are geared toward a very specific audience, but I’m allowed to resent that, lol. Stop infantilizing users; we are not stupid.

    • HobbitFoot @thelemmy.club
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      1 year ago

      Because a lot of users don’t want to learn how to use a system, and a lot of users are stupid.

      You might not be stupid, but you probably aren’t the typical user.

    • ryan@the.coolest.zone
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      Nobody wants to say it aloud because of the legal implications, but the majority of the internet is literal underage children. Like, probably over half of Discord users are actual kids who are vulnerable to being scammed when an account dupe of their favorite YouTuber friends them.

      This has the effect of making the average user quite stupid, because they’re too young for intelligence or wisdom - but as long as they sign up and promise they’re 18 (“really!”) then they can be advertised to.

      • renard_roux@beehaw.org
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        1 year ago

        Shit, my friend is 44 and got scammed by a “girl” on Instagram who convinced him to mint his art as NFTs so she could buy it. He didn’t have the necessary funds (artist, remember?), so he managed to convince our other friend, a surgeon (also 44), to “invest” for a cut of the insane gains 😶

    • Toribor@corndog.uk
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      1 year ago

      Why does everyone think we are collectively too stupid to figure out how to use the internet? Like holy crap.

      Normies are not very tech savvy and they are completely unwilling to deal with even the most minor inconveniences. Most people just want to open their mouth and have someone dump some internet in there. “Having to curate an experience” is not something many people are willing to do.

    • restingboredface@wayfarershaven.eu
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      1 year ago

      While I generally agree, I think if the internet has taught me anything, it is that the majority of people are, in fact, very, very VERY stupid.

    • Deestan@beehaw.org
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      I question:

      People who are unwilling to put in a mild amount of effort to understanding something.

      Are they going to improve or impair healthy online discussions?

    • Rentlar@beehaw.org
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      Tumblr is trying to appeal to the user demographic that wouldn’t bother going through the knee-high obstacle that is to sign up and learn to use Lemmy.

    • Pseu@beehaw.org
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      1 year ago

      If a platform is only usable by someone of average tech savviness, then its reach is limited to half the population. This would be extremely limiting for a mass market product. As such, platforms cater to the least savvy 20% or lower.

  • Meow.tar.gz@lemmy.goblackcat.com
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    Trumblr is still corporate social media and given a different turn of events would sell you out to get ahead so I don’t have any soft place in my heart for that.

  • AuroraRose@beehaw.org
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    1 year ago

    Yeah I used Tumblr religiously back in the “glory days”. '09 to '15. Aged out of it but it’d be nice to have another platform to get content from, I especially miss their fandoms. So many wonderful, talented, creative people post great stuff but I find it hard to FIND them these days.

  • 「fleece!」@pawb.social
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    1 year ago

    I really wish they’d give us an update on that ActivityPub support. It’s been so long since they’ve even mentioned it

  • mtset@beehaw.org
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    1 year ago

    Good timing on their part; I just rejoined Tumblr in order to reconnect with some friends and this is just the push I needed to delete my account again.

  • wowthatsawful@lemm.ee
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    1 year ago

    I’ve been using Tumblr since 2014ish. I dunno, man. I think it’s fine as-is. I see exactly the content that I want because I subscribed to it. If I wanna get *crazy * I can use that For You tab they added recently. I hope they seek out feedback from its current userbase before they go making any drastic changes.

    If Lynda Carter can learn how to use Tumblr after leaving Twitter, other folks should be fine (no shade, she’s just older).

    • wildeaboutoskar@beehaw.org
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      1 year ago

      More folk than you’d think! We had an influx of Reddit folk recently (wasn’t expecting them to be embraced as much as they have been, nice to see)

      • Mustafa Albazy@programming.dev
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        1 year ago

        during the lockdown i tried to connect my WP personal blog to a tumblr account i had from years ago, the tech community their almost don’t exist, specially if compared to other social media platforms. Not sure about them now tho.