Tried doing some research on this and found a rabbit hole. A quick summary, is that a few years ago Soulja Boy went on the Breakfast Club and took some humorous shots at Drake, which became a meme. Since then Soulja has played into it, and seems to have embraced a heel/antagonist role in the world of hip hop. This meme is a pun based on his original name: Soulja Boy Tell 'Em

oops, just saw this lol. it’s just an ironic meme that parodies the late 2000’s internet!