Enshittification is coming:
Beginning in the next month, when users click Bitly links or QR Codes, they may see a preview page prior to being directed to the destination URL. The page includes information about the link destination and may include advertising.
I remember blackberry using bitly links in their developer emails in 2013, and at the time it was possible to see the stats of any link by just adding “+” at the end of the link (now requires authentication or maybe only paid users can lock that page)
It was dismaying to see that it got only 50 clicks or so lol