Pop-ups used to be new browser windows, which was fairly easy to identify and block.
Now for things like email signups they tend to be elements within a web page, and it is harder for blockers to identify the nuisance elements from the good ones.
It’s not impossible, as blockers do the same thing, but ads are more predictable across sites so it’s easier to craft blocking rules for them.
I’m old enough to remember when pop-up blockers blocked pop-ups.
Pop-ups used to be new browser windows, which was fairly easy to identify and block.
Now for things like email signups they tend to be elements within a web page, and it is harder for blockers to identify the nuisance elements from the good ones.
It’s not impossible, as blockers do the same thing, but ads are more predictable across sites so it’s easier to craft blocking rules for them.
You and me both. The pop ups have evolved, and so have the pop-up blockers (now, mostly built into ad-blockers).