So we should err on the side of safety and assume that if the newsletter is something the user actually wants and your design isn’t complete flaming garbage, they will figure out how to sign up for it without being bombarded by that horseshit every time they visit.
Fair, bombarding them is probably the wrong move. Still, there’s a difference between seeking it out on your own and responding to an advertisement for it. There’s a reason the whole “You didn’t know it’s a thing you could want” market of neat gimmicks works, and it’s not because someone went to google “Is there a banana lunchbox with integrated peeler?”
Some people might respond to a prompt of signing up for a newsletter that otherwise wouldn’t have, so it makes sense (from a marketing perspective) to offer that prompt. It just shouldn’t be so intrusive and overeager.
So we should err on the side of safety and assume that if the newsletter is something the user actually wants and your design isn’t complete flaming garbage, they will figure out how to sign up for it without being bombarded by that horseshit every time they visit.
Fair, bombarding them is probably the wrong move. Still, there’s a difference between seeking it out on your own and responding to an advertisement for it. There’s a reason the whole “You didn’t know it’s a thing you could want” market of neat gimmicks works, and it’s not because someone went to google “Is there a banana lunchbox with integrated peeler?”
Some people might respond to a prompt of signing up for a newsletter that otherwise wouldn’t have, so it makes sense (from a marketing perspective) to offer that prompt. It just shouldn’t be so intrusive and overeager.