No it was quite a lot more than “a marketing guy” - there were pages and pages of details about their Active Listening program on their website, investor presentations etc. They went far into detail about how much they could listen to and what they could do with all that audio data.

Here’s the Internet Archive link:

https://web.archive.org/web/20231116115055/https://www.cmglocalsolutions.com/cmg-active-listening