• Freefall@lemmy.world
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    10 hours ago

    Let’s make an actual useful AI that detects ads and muted/blacks out the screen during ads. Haha

  • CriticalMiss@lemmy.world
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    10 hours ago

    When Twitch this I rented a VPS in Russia that costs me $3 a month. I now route all my traffic through it and have no ads in Twitch (and im assuming YT too now?)

  • dan@upvote.au
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    21 hours ago

    The article makes it sound like a new concept, but it’s a very old approach for adding ads to video streams. I mean, it’s essentially how regular TV works.

    • linearchaos@lemmy.world
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      2 hours ago

      I just hope they don’t start running commercials during the streams like quarter and half screen commercials over top the existing content. A lot of TV channels started doing that when DVRs first popped up.

  • Goodie@lemmy.world
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    14 hours ago

    I’m really curious if they can make video injection of ads cost effective.

    It feels like mangeling video streams into one, potentially re-encoding the video as they go… sounds expensive

    • Flipper@feddit.org
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      10 hours ago

      Video encoding works by combining key frames, the whole picture and delta frames, what and how it changed. As long as you swap the stream at a key frame there is no need for a reencoding.

  • GHiLA@sh.itjust.works
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    22 hours ago

    Oh well.

    YouTube can be past-tense. There’s a million places to post a video these days. Spill out some whiskey and read a book. Fuck em.

    • PoopMonster@lemmy.world
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      2 hours ago

      Agreed, it’s just hard to find a suitable replacement for many things like tvs, since there’s a lack of alternative apps for other platforms on things like roku or LG tvs

  • bokherif@lemmy.world
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    23 hours ago

    Only if premium did not have ads. They show you ad videos as if they’re part of your “recommendations”. They also allow creators to get sponsorships within videos. So even the premium experience isn’t really ad-free and they tout that shit everywhere.

    • KillingTimeItself@lemmy.dbzer0.com
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      14 hours ago

      i would consider paying for premium if they broke out the payments properly, i don’t fucking want youtube tv youtube music or whatever other bullshit is attached, just fucking get rid of the ads and charge me like 5 bucks a month and i’ll fuck off.

    • SSJMarx@lemm.ee
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      20 hours ago

      I remember subscribing to YouTube Red when it first came out (and had a reasonable price), literally the first video I watched after subbing included an ad for YouTube Red in it. I was so fucking pissed lmao, thank goodness for SponsorBlock.

    • HC4L@lemmy.world
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      20 hours ago

      As a YT Premium subscriber I really don’t mind the sponsor sections. Money goes to the creator and a few taps and I’m back to watching. Also, I think outright banning sponsor segments is going to make creators more creative in a bad way…

      • bokherif@lemmy.world
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        19 hours ago

        I totally understand your views, although I’m paying this platform to not show me ads, that money should then go to the creators if they have to insert ads into their videos for some change. This is the platform’s fault.

        • HC4L@lemmy.world
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          17 hours ago

          I mean, it’s very easy money given you already have a channel and a name dor youself. What would YT have to pay creators to not care about such easy money?

  • Hello Hotel@lemmy.world
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    9 hours ago

    reply to me with youtube URLs videos, channels or playlists that you find interesting.

    optionally specify these tags so I can organize the data better
    • it’s video component is nesisary (VIDEO)
    • it’s video component is summerised by a single image (STILL)
    • it’s mostly talking (COMMENTARY)
    • it’s a person talking into a camera (FACE)
    • it’s music (MUSIC)
    • it’s a square thumbnail or video (SQUARE)
    • Its a 4 by 3 thumbnail or video (4BY3)
    • high resolution video (HIRES)

    Ive been archiving for years and this looks like it may be the final clean batch I can produce. Feel free to specify other tags that may be useful and I will add them.

  • lud@lemm.ee
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    22 hours ago

    I’m surprised it took them so incredibly long to crack down on adblockers.

    • Casey@lemmy.world
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      20 hours ago

      They used to still be only a small percentage until the entire internet got completely decimated by ads in the past 5 years.

  • Zementid@feddit.nl
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    1 day ago

    So, instead of iterating the ancient concept of frontal assault ads towards something less intrusive and more engaging, they go the black mirror path of force feeding ads?

    Sounds about right regarding the decision makers have as much creativity as a Vogon.

    Man I really hate those suit MBA circlejerk idiots in positions of power.

    • bokherif@lemmy.world
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      23 hours ago

      The sad thing is they inject ads to your feed even if you have premium. I keep seeing product videos in my feed named “Meet the x product”. Youtube and google is just shameless and I’m pretty sure they’re breaking a bunch of laws.

      • Zementid@feddit.nl
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        20 hours ago

        So YouTube Premium is as worthless as I thought. Google was never great in drawing recognizable lines between their free offering and paid… and it seems their solution is to make everything as shitty as possible and barely fix the stuff they fucked up.

        Let’s wait until Google Maps gets ads … routing already seems fishy to me.

        Thanks for your brief description… only shows me that my next Phone won’t be a Pixel.

        • bokherif@lemmy.world
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          19 hours ago

          Definitely avoid Pixels. They look better than most Android devices in terms of software imo, although it’s because they’re really locking down the firmware similar to iOS, which breaks the purpose of using Android anyway. Also the processor on the Pixels are even behind 5-6 year old phones.

          Btw…Google Maps has ads already, the square icons are all ads paid by the place owners. Routing is fishy yes, because they’re actively routing people through different routes in order to collect data for their algorithms.

          The biggest reason I still use Google products is there is no alternative and they fully know this.

          • Zementid@feddit.nl
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            16 hours ago

            I got a Pixel 6 because I wanted to try something new … it will probably be my last Pixel.

            If there is a phone out there with Lineage/Cyanogen (or whatever it’s called now) out of the box with decent HW, I would prefer that.

            The last 2 years changed Google. They feel hollow like a blimp. Looking big but no real oomph any more.

    • Kadaj21@lemmy.world
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      20 hours ago

      Most of the ads we see on our Roku Tv are political. I don’t know about Temu’s but I’d rather get non-political ads.

  • irotsoma@lemmy.world
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    2 days ago

    So if YouTube is now serving up the ads directly to me, does that mean they’re finally liable for the content of those ads? Can we have them investigated for all the malware, phishing, illegal hate speech, etc.?

    • KillingTimeItself@lemmy.dbzer0.com
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      14 hours ago

      no because of sec 230 and publisher rights, they were still directly serving them before, the only difference now is that it’s tied into the video stream directly, rather than broken out as a second one.

    • ZILtoid1991@lemmy.world
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      18 hours ago

      No, because that would be communism, and that killed 100 million people. You also think genocide is bad, aren’t you? And besides of that, if there were less regulations, you could make your own video platform to challenge Google’s monopoly! /s

        • Ilovethebomb@lemm.ee
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          1 day ago

          The problem with pretending to be a dumbass on the Internet, is it’s almost impossible to outdo the professionals.

        • L3dpen@lemmy.ml
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          1 day ago

          Reading comprehension is for people who paid attention in school. Nerds.

        • Badland9085@lemm.ee
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          It’s not possible for everyone to just tell if it’s supposed to be sarcasm. ADHD makes it hard. A bad day makes it hard. A tiring day makes it hard.

          The downside of the misunderstanding isn’t just downvotes. It’s possibly a proliferation of misinformation and an impression that there are people who DO think that way.

          Being not serious while saying something grim is not a globally understood culture either. It’s more common and acceptable in the Western world as a joke.

          So… call it accessibility, but it’s just more approachable for everyone to just put an “/s”.

        • phoenixz@lemmy.ca
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          23 hours ago

          Well… Communism is directly responsible for multiple famines that killed into the hundreds of millions. Then there are the inevitable purges that have taken millions of lives and hosts of terrors as well.

          You’re free to dispute history if you need to, and claim that theoretically communism is nice, but in practice, history tells us that living under communism reaaaalllyy sucks.

          • Teils13@lemmy.eco.br
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            23 hours ago

            There are people here not from western europe or north america, we felt all of that and beyond with capitalism too. Do you think Asia and Africa, who received aid and support from the soviet union to free themselves from capitalist Europeans will fall for that ? Where did you arrive at ''multiple famines that killed into the hundreds of millions" ? Even the soviet famines of 1930s and chinese great famine ‘only’ killed at maximum intervals of estimation 9 and 50 millions each, and this article over-viewing all atrocities maxes at 150 million, with a low 10-20 million estimation, not hundreds of millions in famines alone.

            Are you paraphrasing that ‘Black Book of Communism’ shtick ? It is a propaganda tool not valid in actual academic research, even by liberals that are not fraudsters, because the author twists every single communist countries-adjacent deaths as ‘‘mass killing caused by communism’’, including brilliant takes like total number of abortions (ex: France, that practices 250.000 abortions per year must be enraged with a capitalist regime that killed 5 million people only in the 21st century !) and all WW2 eastern front deaths (so both the nazi germans and allies that invaded USSR and USSR soldiers and civilians killed count as ‘killed by communism’).

            Last but not least, the USSR had much higher GDP per capita and living standards than the average third world capitalist country (which is where the demographic majority of capitalist people live), so even if the USSR could not equate Switzerland, they achieved a good quality of life better than the world average.

            • KillingTimeItself@lemmy.dbzer0.com
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              14 hours ago

              Last but not least, the USSR had much higher GDP per capita and living standards than the average third world capitalist country (which is where the demographic majority of capitalist people live), so even if the USSR could not equate Switzerland, they achieved a good quality of life better than the world average.

              why would this be relevant? The US had a higher per capita GDP than the USSR and it was capitalist, surely that means that capitalism would be better here?

          • pyre@lemmy.world
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            22 hours ago

            that’s like saying capitalism is directly responsible for school shootings because it happens all the time in the US. but no one’s dumb enough to claim that because that’s not how things work.

            • KillingTimeItself@lemmy.dbzer0.com
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              14 hours ago

              well, technically the USSR exported lots and lots of grain during the 30s famine. So.

              It’s still not perfect, but you could argue there was mismanagement there.

      • adr1an@programming.dev
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        21 hours ago

        This kind of messages should have a “/s” attached. IMHO, that’s just proper Netiquette.

        • Uriel238 [all pronouns]@lemmy.blahaj.zone
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          15 hours ago

          I kind of inferred the /s by the end of the post, but respect that such inference isn’t universal. Also there are many /s comments that I wouldn’t infer if it wasn’t explicit.

    • dan@upvote.au
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      21 hours ago

      No, at least not in the USA. They’re still protected under Section 230, which makes them immune from liability of third-party content on their platform.

      now serving up the ads directly to me

      What do you think they were doing before? 🤔

    • shades@lemmy.dbzer0.com
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      1 day ago

      Great, now it’s Russian roulette every time you hit that pause button. <clickPause> ¡BOOM ZERODAY MALWARE!

  • tomjuggler@lemmy.world
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    1 day ago

    So AdGuard works on the YouTube website. I haven’t been there for some time - I use 2 other methods to watch YouTube ad-free.

    1. Newpipe - Android app that works by parsing the website, will probably be affected?
    2. YouTube Kodi add-on - works with Google YouTube API, I was wondering when this loophole is going to be plugged…

    Anyone with knowledge of the matter care to comment? So far my YouTube watching is still ad-free.

    I also run pi-hole in front of my WiFi. Nothing gets through. Or will it?

    I noticed some podcasts these days have random server injected ads - usually the same ad repeated 2 or 3 times, is this going to be my video stream soon?

    • KillingTimeItself@lemmy.dbzer0.com
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      14 hours ago

      use ublock origin, so far it’s been pretty much problem free.

      Outside of this, use something like yt-dlp to run your own jellyfin instance or something.

    • dan@upvote.au
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      21 hours ago

      If ads are injected server-side like the article is taking about, your downloads in Newpipe and Kodi are going to have the ads in them.

    • ILikeBoobies@lemmy.ca
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      21 hours ago

      Nothing gets through. Or will it?

      You would have to block the video itself to get rid of them

    • bokherif@lemmy.world
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      23 hours ago

      Pihole will not work because it works on the DNS queries. With server side injection it’s gonna be tougher to block ads, but I’m sure we’ll find a way

  • Buttons@programming.dev
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    Ads will always be detectable because you cannot speed up or skip an ad like you can the rest of the video.

    If they do make it so you can speed up or skip the ad sections of a video, mission accomplished.

    If all else fails, I’d enjoy a plugin that just blanks the video and mutes the sound whenever an ad is playing. I’ll enjoy the few seconds of quiet, and hopefully I can use that time to break out of the mentally unhealthy doom spiral that is the typical YouTube experience.

    • brbposting@sh.itjust.works
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      1 day ago

      always be detectable

      Maybe with some content ID system… but you’ve just predicted their 2025 update which we might imagine would go something like this:

      • dual_sport_dork 🐧🗡️@lemmy.world
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        23 hours ago

        I briefly touched on this in a lengthy comment when this scheme was originally floated a few months ago. Your prediction, which granted is something that Youtube/Google absolutely would try if they thought they could get away with it, would only work on viewers that remained within the confines of Youtube’s native player.

        Any third party app capable of bullying or tricking Youtube into handing them the video data is free to do whatever it wants to with it afterwards, even if this ultimately means impeccably pretending to be the official Youtube player in order to get the server to fork over the data. Furthermore, video playback is buffered so a hypothetical pirate client would have several seconds worth of upcoming video to analyze and determine what it wants to do with it.

        Youtube could certainly make this process rather difficult by including some kind of end-to-end DRM or something, but at the end of the day you need to make a playable video stream arrive on the client’s device or computer somehow, and if you can’t guarantee full control of the entire environment in which that happens, dedicated nerds will find a away to screw with that data.

        • brbposting@sh.itjust.works
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          22 hours ago

          Introducing…

          Oh, the year is 2100 and YouTube only plays on dedicated Alphabet-produced hardware (available “free” of course) with cam-proof screens? Storytelling will come back in style with a vengeance overnight!

          …and then, with the passion of a man whose next meal depends on it, he pleads:

          ”like and subscribe.”

          OK kids good night!

    • Celestus@lemm.ee
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      2 days ago

      Yep. YouTube must include a manifest with each video to tell the player what time ranges are un-skippable. Baked in ads were doomed from the beginning 🤡

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        13 hours ago

        Are they? What if the server refuses to serve the video until the ad’s duration has passed? You’d have no better option than to hide it, which most people wouldn’t bother with.

        • Celestus@lemm.ee
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          12 hours ago

          Seems like that would foil a plugin, but I think it would effectively kill video scrubbing, or simultaneous streams, depending on how that restriction was implemented. I still don’t see this working well for YouTube

    • linearchaos@lemmy.world
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      No you don’t have to be able to detect it if you can’t skip. Since they’re injecting the stream directly every time you hit skip they move the counter and when you come back in it just continues to stream you the ad. Just let the time code go negative at the end of the video if you skipped.

      All they have to do is not really care about minutes and seconds displaying correctly exactly if you’re working around with fast forward. Alternately they could also just disable fast forward and rewind if they detect you’re using it to abuse commercials.

      I think Sooner or later, pretty much all blocking becomes a store the entire video with commercials and strip the commercials out with comskip end. If you’re just storing the buffer off, and stripping it out privately there’s not really a lot they can do about that.

      • KillingTimeItself@lemmy.dbzer0.com
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        14 hours ago

        Just let the time code go negative at the end of the video if you skipped.

        horrendously bad UI, this should never be done, recalculate the time, maybe. But don’t just make it negative, that’s fucking stupid.

      • Buttons@programming.dev
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        I may not like it, but you do make an interesting technical argument.

        I think it would still be detectable though because of buffering.

        What you’re saying assumes that videos are streamed frame-by-frame: “here’s a frame”, “okay, I watched that frame”, “okay, here’s the next frame”.

        With buffering videos will preload the next 30 seconds of video, and so if you pressed a button to skip ahead 10 seconds, that often happens instantly because the computer has already stored the next 30 seconds of video. Your plan to just pretend to skip ahead doesn’t work in this case, because my computer can know whether or not it really did skip ahead, because of buffering.

        • KillingTimeItself@lemmy.dbzer0.com
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          14 hours ago

          i feel like with a relatively basic audio and visual analysis you could probably get a decently accurate detection of ads, paired with a collective “sponsor block” type system, this would like be very reliable. Even just ignoring the stream info itself.

        • thevoidzero@lemmy.world
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          23 hours ago

          That depends on what video player you use. Of we have control of that, then sure it works. I use mpv to play things, so for radio streams or live videos I can go back/forward as long as it’s cached.

          But if it’s the web service, even though the browser video player has something cached, the player is still controlled by the website. And considering most of the people use chrome/chromium derivatives or YouTube app, it wouldn’t be hard for them to make it so that the player itself will collaborate with whatever they want to do.

          If YouTube was a separate organization it wouldn’t have been the problem it is because of how Google has been taking over all the different parts they need for advertising.

        • linearchaos@lemmy.world
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          23 hours ago

          There will probably be a hundred different tits for tats that we can only both dream of.

          In the end, they have some form of knowledge of how many minutes of data they’ve sent you. You have the entirety of the MPEG stream and a cell phone powerful enough to do things to it.

          There are different levels of crazy that can be waged If they were to do something like custom stream encryption to their client. We’d be playing cat and mouse with keys much like satellite dish hacking back in the day.

    • Hrothgar59@lemmy.world
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      2 days ago

      My brain just does that anyway, after decades of ads I just tune them out. And at home I use ad blockers.

      • vvvvv@lemmy.world
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        2 days ago

        That’s not how it works. Or, rather, that’s not only how it works. Sure, advertisers dream of users who see an ad once and run to buy a product. But ad effects are spread over time. They build brand recognition. They fake familiarity. Say you are in a supermarket and you want to buy a new type of product that you haven’t bought before. Very likely you’ll pick something familiar-sounding, which you heard in an ad. Ads pollute the mind even if the most obvious effects are, well, obvious and easily discarded, more subtle influence remains.

        • thisisnotgoingwell@programming.dev
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          1 day ago

          If it makes you feel any better, I intentionally never use products that have intentionally repetitive messaging or earworm tendencies out of spite. Though I know I’m probably in the minority

          • brbposting@sh.itjust.works
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            1 day ago

            Do we unintentionally use products we didn’t realize repetitively messaged us?

            We’ll never know…

            Just kidding, we can be sure it’s incredibly well studied given the billions and billions of dollars going into ads!

            • Draconic NEO@lemmy.world
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              Totally no bias in these studies at all either, they totally wouldn’t try to skew these studies for personal gain and to try and justify the huge spending on ad money right?

              • KillingTimeItself@lemmy.dbzer0.com
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                14 hours ago

                surely large corpos would waste billions on ads if they didn’t see any financial return right!

                Also, we should be taking a page from the propaganda playbook right now, that should pretty much tell us all we need to know lol.

              • brbposting@sh.itjust.works
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                1 day ago

                You can fool some of the people some of the time… right? :)

                I’d expect nothing less than executives at a number of the Fortune 50 to be ruthlessly cutthroat, including when it comes to vetting the claims of their marketing teams.

                (I know I’m speaking about studies I only assume to exist by the way, will have to research it later)

        • Draconic NEO@lemmy.world
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          1 day ago

          I think the main problem is that this type of reasoning can’t actually be proven scientifically, even if we have a study there’s not a guarantee it’s unbiased (who do you think funds research on advertising effectiveness). Then there is the problem that every product or brand in modern advertising is likely one of the handful of pseudo monopoly brands. One might argue that a person bought their product because they heard it in an ad, but in reality they might not have really had much choice, that makes it hard to say if people buy the products because they’re familiar or if they just don’t have much option.

          The main point I’d like to make is that advertisers would like to believe they aren’t wasting money or time, they need people to believe it in some capacity, because if enough people don’t, eventually the dumb and blind companies who give them money will realize it too and stop giving them money. That’s why the ad-funded internet is considered a bubble, it’s not worth it, or necessary in a lot of cases, and the moment the dumb and blind corpos realize that, they’ll stop dumping money into a hole.

      • helenslunch@feddit.nl
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        2 days ago

        The reason we’re absolutely fucking blasted away with ads is because even if they only have a 0.01% success rate, that’s enough to make them super profitable. So if you and 998 other people all pay zero attention to ads, they still make money.

        There’s also lots of people (like one of my family members) who become absolutely irate by ads but still buy the shit they’re shilling anyway.

        • Draconic NEO@lemmy.world
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          1 day ago

          Advertisers claim that it’ll work eventually which is how they can justify companies paying them to display ads, and how they can justify paying for ads on a service like YouTube or even a website. In a sense they are being hung out to dry, many of the big companies seen in ads these days don’t actually need to convince you to buy their product because they have an almost complete monopoly on the market, they’re only technically not monopolies, so you’re going to buy their products anyway or live without the convenience. This is why among other things Ad-funded internet is considered a bubble in a sense, because advertisers are spending money paying websites to show people things they don’t think or care about, but somehow this translates into profits? Seems like the only one profiting is the site being paid, and the creator on it.

          I’m sure Nestle, Pepsi Co. P&G, CocaCola Bottling Co. Walmart, Amazon, and the other big boys really need to tell others about them or people wouldn’t know they exist and buy from them. Get real, these companies have their foot in the door, when it comes to the whole consumers buying from them. You can’t not buy from them and live as anyone else would, it takes effort to cut them out, and in many cases living without the convenience they bring.

    • Draconic NEO@lemmy.world
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      1 day ago

      If they do make it so you can speed up or skip the ad sections of a video, mission accomplished.

      Mission failed sucessfully, if people can speed up or scroll through the ad, then it kind of defeats the point since people can skip ahead or increase the speed.