To continue this thought, you might be interested to know how neuroscience tells us the brain works: In short, the unconscious mind decides and acts, and the conscious mind makes up stories about why. Quite often, the story is just wrong, or at least misguided. Those voters have a real reason that they don’t understand or won’t admit to themselves, and a million reasons that they give instead to explain it.

Yes, we need to drop the misconception that people rationally decide about much of anything, and learn about their real reasons.