That’s another thing, what you said about the media. 5d chess bullshit aside, the guy knows how to spot incentives and frame himself in such a way that his opponents are incentivized to unwittingly help him. That’s the common current with all of this stuff. He knows they can’t stop talking about him or they’ll lose money. Even though they know what they need to do, they just can’t bring themselves to do it. They need the money.