Virtual influencer Mori Calliope performed a sold-out show at the Hollywood Palladium in February.
These influencers, also known as VTubers, appear as digital avatars and are gaining popularity.
I went to the concert. It was unlike anything I’ve seen before.
oh, I know the core audience of Business Insider.
“Music creator” would be an apt description of Calli, but they’re only interested in new ways to shill shit. If they don’t know vtubers, they’re probably assuming she’s an AI.
But she’s not “just” a music creator, she’s also a streamer and those with larger audiences are “influencers”, whether intentionally or not. Besides, for many people it’s just a label used for popular social media creators in general.
I don’t disagree author could’ve used a better language but that would require more familiarity with the topic and based on the article it does seem like all of this is pretty new to her (both VTubbing and JP-style fandom).