Classic question. The ones that are bought out by large (usually American) foreign companies almost always get worse over time.
Bad examples: Cadbury - Mondelez Hotel Chocolate - Mars
Good examples (afaik): Montezuma Booja-Booja Gnaw
Any others?
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Audrey’s Chocolates - based in Brighton
Monty Bojangles - London based, British Owners
Mrs Tilly’s - Larbert based, Scottish Family Owners
Mackies - Aberdeenshire based, Scottish Family Owners
Buchanan’s Confectionery - Greenock based, owned by Golden Casket