I would like to imagine a world where site advertising was reasonable. Ad blockers don’t exist, sites advertise 1 or 2 banners at $3-5 CPM and everyone gets paid and consumes content in synchrony.
It won’t happen. Advertising is setup for ad blocking audiences and iOS cookieless environments. Everyone else subsidizes by viewing the myriad of placements splattered all over the page.
I would like to imagine a world where site advertising was reasonable. Ad blockers don’t exist, sites advertise 1 or 2 banners at $3-5 CPM and everyone gets paid and consumes content in synchrony. It won’t happen. Advertising is setup for ad blocking audiences and iOS cookieless environments. Everyone else subsidizes by viewing the myriad of placements splattered all over the page.