Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
www.redditinc.com

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • SterlingVapor@lemmy.world
    5·
    1 year ago

    these updates will improve multiple metrics for ad-buyers by selling new, even more structured and valuable data. We’ll do it by tapping into our value as an information monopsony

    And have we mentioned that not only would getting deindexed on our platform hurt your sales, we have “other” offers we can’t admit to out in the open

    It’s like they read the enshittification essay and thought “wow! There’s some great ideas here”

      • SterlingVapor@lemmy.world
        3·
        1 year ago

        The site of Cory Doctorow

        It’s a good read. This looks like an updated version of the original, but it’s his blog and it seems like he just added more detailed post-mortems.

        It’s one of those things where you think “how does every platform fall into the same pattern of growth and decline?”. He breaks down the capitalistic forces and motivations of the players well - you start to see it’s an inevitable outcome if you build a platform in the form of capitalism we live under