For me, it’s a few things.
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A way to burn time that doesn’t feel like a digital sugar rush.
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Support, camaraderie, and kindness, primarily from /r/stopdrinking.
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Niche stuff, like ideas for local hiking and backpacking trips, propaganda posters, and kayaking info.
part of that is just that reddit was around for so long and had such good SEO. I doubt any lemmy community will achieve that level of SEO so it won’t be that easy. But if lemmy can just get a search bar that isn’t a piece of shit then do we really need google?
What if you write, for example, “search term site:reddit.com” ? The SEO wouldn’t really matter then, would it?