If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
Sites need to understand that. No one wants to pay 10$/month for some premium crap, all we want is to replace ad revenue.
But sadly most of them charge ridiculous amounts, so it’s infeasible to support many of them. People end up choosing the big ones because they provide the most value per money, so we get more monopolization.