Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
It was originally developed in 2003, just as the hat started to come back. The neck beard meme seems to have come about later in the 2000’s (https://knowyourmeme.com/memes/fedora-shaming).