It’s almost impossible to become as muscular as many of the swolemodels™ you see online, without years of intensive exercise and/or drugs/steroids. A lot of it is also in large part genetic, especially stuff like a defined six pack.

And even if by some miracle of genetics, steroids, lack of injury and enough free time, they do somehow manage to become very muscular, it will still not be enough because they will inevitably run into an absolute beast who puts them to shame.

Which is part of the business model. Fitness influencers roided up to the gills, selling insecure young men overpriced creatine adjacent supplements that, although useful, will never allow them to make the gains they want.