This article sounds like it could be written about the rise and fall of electric vehicles as well. Gas prices plunge and suddenly declining stock for EV companies signals the demise of the industry…
I do suspect that the Impossible and Beyond companies have to worry not only about growth rate of their own products, but also other emerging technologies like lab grown meats taking market share.
The stock of a company doesn’t really indicate anything. Every speculative stock across any kind of tech is town. We need to see sales figures for anything meaningful.
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I tried a lot of meat substitutes and most are not that good or more expensive. I do like a shrimp substitute that I found that kicks ass.
What’s the shrimp substitute you like?
Sophie’s Kitchen Breaded Vegan Shrimp
The provided transcript doesn’t explain the fall…
I can explain the fall. They’re all really expensive, and times are hard. For people experimenting with eating less meat, it’s a luxury and meat is just cheaper. For full vegetarians, it’s a luxury and vegetables are just cheaper. It seems they just haven’t managed to reach a wide enough audience to bring costs down. Which is a shame in my opinion. I eat meat, but I do like to use the replacements to reduce my meat consumption, and some of them are honestly quite good. Beyond burgers for example I love. And a lot of replacement minced meat is great for things like Bolognese where it’s not the main focus.
Yeah I was going to say, they explained that meat substitutes are down “80%!” and then they just go on for 8 paragraphs about how the want to change the world.
Bad article.
