The trend of gamification — applying elements of game play to other areas of life — is the apex of the neoliberal fantasy, rendering both work and our leisure time outside of it into a series of games that we supposedly enjoy playing for their own sake.
It can definitely be a problem.
MMORPGs suffer from over gamification in that way. It’s a video game that has daily/weekly/monthly goals to keep your engagement. I stopped playing FFXIV because it was feeling like work. But the game Wild Star was the worst offender I ever came across. I couldn’t go 10 feet without an announcer yelling about a new goal that I could take part in. It was a shame, too, because the gameplay was actually very good in that game.
It’s important to have downtime to just gather ourselves and we have a tendency to ignore that need. It’s very easy to get over engaged. “What’s today’s Wordle?” “Did you run your miles today?” “The owl misses you!”
I think maybe the biggest issue is that they ask want your attention every day. Maybe it would be better if they only said something a couple of times a week each.