The fact that Android is less popular among younger generations poses a challenge for its future success in the US market.
I think this concern is overstated. While nobody knows the future to certainty and there’s value in brand familiarity, there’s also a huge difference between getting your phone on your parents’ plan versus managing the plan for yourself or your family.
Priorities change, and I’m not just talking about cost here. For one, I think people care less about what others think as they get older, and that peer effect is a major selling point on Apple products.
I think this concern is overstated. While nobody knows the future to certainty and there’s value in brand familiarity, there’s also a huge difference between getting your phone on your parents’ plan versus managing the plan for yourself or your family.
Priorities change, and I’m not just talking about cost here. For one, I think people care less about what others think as they get older, and that peer effect is a major selling point on Apple products.