Facebook has tried to compete with Twitter in numerous ways over the years, including copying signature Twitter features such as hashtags and trending topics. But now Facebook’s parent company is taking perhaps its biggest swipe at Twitter yet.

  • Big P@feddit.uk
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    1 year ago

    Because to an average person mastadon is confusing and niche, nobody they want to talk to is on there and they don’t care about the ethics or privacy implications.

    • theinspectorst@kbin.social
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      1 year ago

      Maybe, but I think it has more to do with the wall-to-wall mainstream news coverage of the launch of Threads in recent days, compared to the relative handful of isolated mentions Mastodon has had in the last 12 months.

      If people didn’t care about ethics or privacy, that doesn’t mean they won’t switch to Mastodon, it merely doesn’t mean they will go. Those people will just go where the crowds go.

    • TwilightVulpine@kbin.social
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      1 year ago

      Just because of the sheer power of marketing, really. I dabbled with Mastodon, but it wasn’t any harder to use than Twitter. Maybe some people just disengage entirely when they hear about instances when in practice for a casual user it makes very little difference.

      • Big P@feddit.uk
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        1 year ago

        Exactly, having explained mastadon to people they often don’t really understand or care about the actual concept, they just want to be where the content is.