Tell that to people defending micro transactions in dragons dogma. “But you can earn it in game for free!” except it takes hours to get enough in game currency to customize 1 character (you have 2) unless your second character gets hired, which is unreliable. That same currency is also needed to unlock cosmetics like being able to use the red color in the character creator.

BTW, nioh 2 you unlock customising your character after the first mission and it costs nothing in game, you can do it as many times as you want.