Look, if there’s an actual service feature that continually costs money to provide (eg.: a cell connection for distant remote start, GPS nav map updates, etc), it’s charging a reasonable subscription fee for that is totally acceptable. But charging ongoing fees for fixed features like heated seats is 100% bullshit unless you’re going to include some sort of service benefits like free repairs (which I doubt they’re doing).
Why not?
Because it’s blatant rent seeking.
Look, if there’s an actual service feature that continually costs money to provide (eg.: a cell connection for distant remote start, GPS nav map updates, etc), it’s charging a reasonable subscription fee for that is totally acceptable. But charging ongoing fees for fixed features like heated seats is 100% bullshit unless you’re going to include some sort of service benefits like free repairs (which I doubt they’re doing).