This is still sus, however, since that same source points out 10.5% of Millennials and 20.8% of Gen Z identify as LGBTQ. So, if anything, the 5% number thrown around is vastly underestimating the proportion of people in the US who are, strictly speaking, not cishet. So, if we’re creating media for the dominant consumer demographic in the US, we should see at least 1 in 10 characters in media with queer identities, if not 1 in 5.

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