Austrian Data Protection Authority (DSB) decided that the use of Facebook’s tracking pixel directly violates the GDPR and the so-called “Schrems II” decision on transatlantic data flows.
The decision is relevant for almost all EU websites. However, when websites include this technology they also forward all user data to the US multinational and onwards to the NSA. While the European Commission is still aiming to publish the third EU-US data transfer deal, the fact that US law still allows bulk surveillance means that this matter will not be solved any time soon, an NGO says.
