Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.

Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company’s top-spending advertisers from last year have returned.

  • Ashyr@sh.itjust.worksEnglish
    151·
    8 months ago

    It’s paywalled and I’m a little confused by the apparent disparity between the title and the claim that most of the advertisers have since returned?

    Which is it?

    • scarabic@lemmy.worldEnglish
      20·
      8 months ago

      The claim in the headline is based on one agency seeing only 2 of its 28 clients using X.

      The X statement says that about 90% of its biggest spenders from last year are advertising again.

      These could both be true. My opinion is that the first doesn’t mean much and the second is damn lies.

    • Buffalox@lemmy.worldEnglish
      202·
      8 months ago

      I am sure you can trust everything out of X. Just like you can trust Musk. If I remember correctly he claimed it was the Jews 😱 who were to blame for the decline in X advertisements. I guess he correctly identified the problem and fixed it. /S 😆

      • Ashyr@sh.itjust.worksEnglish
        14·
        8 months ago

        Yeah, I have no trust in Musk or X. I’m just trying to understand the actual circumstances. Just because I want X to fail and Musk to go bankrupt, doesn’t mean I should uncritically examine headlines that conform to my hopes and expectations.

        Edit: So the full story is the major advertising conglomerate is all but calling X and Musk liars. Delicious.