Ripples Through Reddit as Advertisers Weather Moderators Strike
www.adweek.com
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

  • dax@feddit.de
    521·
    2 years ago

    This is really nice, if the protests start to hurt their bottom line, they are going to be much more inclined to listen. I didn’t expect these blackouts to do something.

    • animist@lemmy.one
      252·
      2 years ago

      Or even better, fire the MBAs who came up with the stupid idea in the first place

      • 100_kg_90_de_belin
        251·
        2 years ago

        3rd-party devs recognized that paying for API access is reasonable, but they rightfully objected to the pricing.

        The Internet is moving towards a subscription-based model, mimicking the one it opposed at the beginning. Or to put it more succinctly: app subscription are the new bills.

        • animist@lemmy.one
          131·
          2 years ago

          Guess I should have worded better. I actually like subscription-based membership if it means we remove advertisements and data collection/sales. I personally think spez is lying about reddit not being profitable. They are probably raking it in via ad sales and selling harvested data.

          • Kleinbonum@feddit.de
            18·
            2 years ago

            I think the internet at its best is when it’s ad-free, not harvesting and selling user data, and free to use.

            Wikipedia is one of the most successful projects on the internet, and it works exactly like that.

            Hypothetically, I wouldn’t be opposed to some kind of compensation model. But experience shows that as soon as you introduce a for-profit model, people in charge will eventually ask the question “hey, if this is making money, couldn’t we squeeze much more money out of it!?!?”

            • animist@lemmy.one
              71·
              2 years ago

              Oh I’m with you on that. I meant payments more just to pay staff salaries and for servers. Definitely 100% against profiting.

          • Cavemanfreak@vlemmy.net
            71·
            2 years ago

            Even if it was true, the decision to host all images and videos themselves must have helped with that lol.

            • PC509@lemmy.world
              81·
              2 years ago

              Yea, and they really implemented that poorly, too. Reddit video has to be the worst video playback (when it does play back) on the internet since 1996…

      • PetrichorBias@lemmy.one
        121·
        2 years ago

        I don’t think the idea is stupid, just poorly executed. From Reddir’s POV, this makes sense (why wouldn’t it?). They could have done this in a much better way.