“Our work demonstrates that while most people actually prefer to engage with and share factual information, when they are tired, overwhelmed, or just plain lazy(+), they’re less likely to think about the veracity of a news story, and can get stuck into habits where they click on more stories from sites producing misinformation.”

This effect can be particularly important when online media production focuses on a particular topic, for example during election cycles, leading to readers inadvertently clicking on links from sites they would not otherwise go to for their news content.(++)

(+) or stupid. They didn’t say that but it feels like they really wanted to

(++) like businessinsider.com