Oh, I’m not giving them the benefit of the doubt. I 100% think this was a greedy way for them to milk as much money as possible out of their customers.
My guess is that a promo strategy would be the easiest way for them to bleed a wallet. I say that because I’ve worked for some big shitty ecommerce companies that have tested this stuff, and their PR materials all seemed to talk about “saving” money.
Oh, I’m not giving them the benefit of the doubt. I 100% think this was a greedy way for them to milk as much money as possible out of their customers.
My guess is that a promo strategy would be the easiest way for them to bleed a wallet. I say that because I’ve worked for some big shitty ecommerce companies that have tested this stuff, and their PR materials all seemed to talk about “saving” money.