It does seem stupid to open both movies at the same time. Moviegoers are a shrinking population and the audience for seemingly different movies really does overlap a lot. So why the hell would two of the most hyped movies open at the same time? Both would benefit from spacing their release dates out.
Nah, if anything they’re benefiting from the joint marketing. Lots of people who’d never be interested in Oppenheimer are booking double-features of it and Barbie just to get in on the Barbenheimer meme (and vice versa!).
It does seem stupid to open both movies at the same time. Moviegoers are a shrinking population and the audience for seemingly different movies really does overlap a lot. So why the hell would two of the most hyped movies open at the same time? Both would benefit from spacing their release dates out.
Nah, if anything they’re benefiting from the joint marketing. Lots of people who’d never be interested in Oppenheimer are booking double-features of it and Barbie just to get in on the Barbenheimer meme (and vice versa!).
I think this is the innovation nurturing free market that capitalism is always promising us at work? But something seems off, yes lol