Johnson & Johnson has sued four doctors who published studies citing links between talc-based personal care products and cancer, escalating an attack on scientific studies that the company alleges are inaccurate.
My favourite example of this is when McDonalds sued Irish burger chain SuperMac’s for trademark infringement, only to lose their entire trademark for Big Mac’s across all of Europe.
You don’t have to have merit to file a lawsuit. You can try to intimidate or bleed a defendant out.
But this is also how you end up with stuff blowing up in your face spectacularly.
My favourite example of this is when McDonalds sued Irish burger chain SuperMac’s for trademark infringement, only to lose their entire trademark for Big Mac’s across all of Europe.
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