The campaign aims to promote the highway code rule that requires drivers to give at leadt 1.5 m space to cyclists when overtaking.
"The ad shows someone cycling on the road from a driver’s viewpoint, together with images of their life and loved ones in the space next to them.
Our message is that we’re all people, travelling on the road and wanting to get home safely. Dangerous and careless driving around people on bikes is risking someone’s life and risking serious legal consequences. "
Cross-post da: https://feddit.it/post/7518987
I’m really lucky where I am this is the norm, but I’ve ridden a lot of places where you feel bikes shouldn’t be seen in public