This is an example of it going poorly but advertisers to an extent do it on purpose. Kool-aid gets used to refer to powdered drink mixes like band-aid is used to refer to adhesive bandages and, in some regions, coke is used to refer to soda in general. The idea is to become so associated with the concept as to overshadow the competition.
This is an example of it going poorly but advertisers to an extent do it on purpose. Kool-aid gets used to refer to powdered drink mixes like band-aid is used to refer to adhesive bandages and, in some regions, coke is used to refer to soda in general. The idea is to become so associated with the concept as to overshadow the competition.