Google is now rolling out a system where Chrome directly tracks your activity and shares its summary with advertisers.
Also Firefox is faster as of like two months ago.
It takes five minutes to switch browsers, and the difference is so little that you’ll often forget you did it.
If a simply migrate tool existed that could preserve everyone’s bookmarks, saved passwords, saved banking details, settings, etc and transfer them to firefox or other browsers it would be significantly easier to get people to move.
The biggest blockade I am seeing in getting people to move is not their love of google, it is the stickyness that having all of their shit built up in the browser causes. A simple and easy to migrate method would get people off it.
Most of this can be easily imported from Chrome to Firefox. Mozilla has a guide on it and it’s pretty easy.
Settings will have to be redone, but I find that usually is pretty quick