It is endlessly frustrating that companies have universally decided that they won’t let people say “no” to stuff, ever. There are no longer options to reject stupid-ass new “features”, only postponement until next time you open the app/website/program. They’ll continue pestering you for the rest of your life. I realize that my frustration may be a little over-zealous, but we deal with these interfaces dozens of times per day and this is user hostile behavior. There isn’t really an option to just use another service or program, since the entire technology landscape has been commandeered by a few major corporations, and they all enact the same shitty things as a group.
I believe it’s a human thing. I’ve heard the term “hedonistic treadmill” where what you once wanted becomes “meaningless” once you have it and now you’re looking to the next thing to obtain.
The ultra wealthy wanted money, but now they “won” capitalism and need more because it literally is never enough. This goes for you and me too though, if we became billionaires we’d be looking for “what’s next?”
I disagree with your assertion that you and I would succumb to endless greed if given a large sum of money. Not everyone is built like that. Look at Tom from MySpace. He was offered hundreds of millions of dollars (not billions) for his website, took it, and fucked off to Africa to take a bunch of pictures. He pursues his hobbies now, and isn’t focused on obtaining more money he’ll never spend. He could have revamped his platform, put Facebook out of business, and pursued endless data and control, but that’s not what he was about, and I don’t think that is what most people are about. The billionaires who never have enough are broken. Something inside them is wrong.