John Oliver cited a 5000% rise in search queries related to leaving Meta and deleting accounts. Among the topics mentioned in the analysis, attention was drawn to early Facebook’s naivete with regard to moderation requirements, the constitutional framework, and a history of governmental interference.
Oliver debunks common right-wing “cry censorship” talking points, as well as the objective difficulty of moderation endeavors, and how direct threats by Trump may have influenced Zuckerberg’s turnaround.
Oliver went on to suggest Signal, Mastodon, Bluesky, and Pixelfed as alternatives that “do not seem as desperate to fall in line with Trump”. For those reluctant to completely ditch Meta, Oliver revealed a new site with step-by-step instructions to “make yourself less valuable to them”.
The guide was a collaboration with the EFF, and includes settings’ tweaks for Facebook and Meta, whose 98% of revenue comes from micro-targeting ads, the host previously cited, to increase privacy, and recommends Firefox, Privacy Badger, as “other measures” to take in order “to block advertisers and other third parties from tracking you”.
The segment culminated in a mock advert, in which the new Meta’s approach to moderation is coined as “Fuck it”, and hints to racism, internet scams, and calls to genocide running rampant on Meta’s platforms.
The clip reminds the origins of Facebook as a site to “rank college girls by hotness”, and its implication in genocide in Myanmar, which was more thoroughly discussed in an Oliver’s previous special on Facebook in 2018.
Why not just recommend adblockers? No ads, no revenue, no matter how much tracking.
Selling user profiling data is also worth money, even if you’re not shown ads because of ad-blockers you bring value to the dataset by increasing it’s size with useful demographic data.
But the thing is out of the big companies, basically none of them are in the business of selling the data they have. They are much better off if they don’t allow competitors to grow by keeping all the data to themselves.
that’s why the broligarchs are buddying up to the dictators. the bottom is falling out of the surveillance capitalism market for advertising because it was never as effective as the ad marketplace brokers said it was. so the broligarchs need to sell their spying on us service to someone else and they’ve elected for the police state
Not easy for most users on app-based mobile/tablet devices.
(Puts on tinfoil hat) His parent company, Discovery-Warner Bros, probably wouldn’t like that? And John Oliver makes his living through ad revenue.
Not easy for mobile devices? Firefox-based browsers on mobile can have Ublock Origin :/
“Normal” people don’t use Facebook through the browser. Heck, I know functional, working adults, and reasonably smart kids, that don’t really understand the concept of a browser/URLs and just do everything through apps, bar the bare minimum for work.
Or, even worse, they think that the internet is Google and vice versa.
It looks like they got that list of tips from the EFF, who created Privacy Badger. So it’s not surprising they only recommended theirs. I agree though that they should include uBO in the list.